AI for Marketers

• Why Artificial Intelligence is the Most Disruptive Technology Since the Advent of the Internet
• How AI Impacts Marketing

• What is Prompting
• Structure and Techniques of Prompting
• How to Use ChatGPT to Generate Prompts
• How to Create Your Own Prompts

• Marketer’s current situation
• Digital Marketing, Growth Marketing… AI Marketing?
• Human and AI Teams

4.1 Creativity and Strategy:

Hypothesis generation and lines of investigation
Consumer behavior
Competitive analysis and market positioning
Researching marketing strategies
Information search and synthesis
Sentiment analysis
Mind mapping
Creative provocations and lateral thinking
Creative combination of concepts
Growth Loops
Form your own royal court

4.2 Planning

Define objectives and key metrics
Map tactics and channels
Scheduling and timeline
Establish processes and workflows

4.3 Implementation

Google Ads

Ad and ad extension generation
Landing page review
Campaign structure

Facebook Ads

Creative ad idea generation
Creation of ad sequences
Campaign structure, ad set, ads, and naming conventions

Google Ads and Facebook Ads

Experimentation with A/B testing
Audience optimization
Analysis of imported data

Social Media

Content ideas
Copywriting
Visual post
Scheduling

Email Marketing and Push Notifications

Generation of persuasive and attractive copy and creatives for emails
Generation of persuasive and attractive copy and creatives for push notifications
Creation of email, push, and combined sequences
Campaign data analysis

Content

Ideas according to objectives
Ideas according to formats, depth, and cohesion
Enhanced writing

Experimentation with AI

4.4 Problem Solving

SCAMPER framework
First principles thinking
Second-order thinking

BONUS TRACK: Express yourself clearly and precisely

• What to Expect from Artificial Intelligence in the Short Term
• Skills You Will Need to Develop in an AI World
• The Emergence of the AI Marketer